Career Academy - Social Media Strategist

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Career Academy - Social Media Strategist 01 The Rise of Social Media
  • 01 What is Social Media.mp4 (57.0 MB)
  • 02 The Growth of Social Media.mp4 (29.7 MB)
02 Conducting Market Analysis
  • 02 Conducting Market Analysis.mp4 (49.1 MB)
03 Auditing Social Media
  • 01 Auditing Social Media.mp4 (53.3 MB)
  • 02 Demo - Social Listening Tools.mp4 (19.4 MB)
  • 03 Demo - Example of Grading Tools.mp4 (11.3 MB)
04 Setting Goals and Selecting Platforms
  • 01 Corporate Culture and Social Media.mp4 (37.8 MB)
  • 02 Social Media Goals vs. Business Goals.mp4 (33.4 MB)
  • 03 Types of Social Media Platforms.mp4 (25.0 MB)
05 Creating the Social Media Policy
  • 01 The Social Media Policy.mp4 (56.1 MB)
  • 02 Demo - Context for Social Media Policy.mp4 (32.0 MB)
  • 03 Demo - SocialMedia.org.mp4 (27.3 MB)
  • 04 Demo - Utilizing Content.mp4 (42.5 MB)
  • 05 Creative Commons.mp4 (57.9 MB)
  • 06 Demo - Creative Commons.mp4 (12.0 MB)
06 Integrating Marketing Strategies
  • 01 Brand Marketing.mp4 (43.9 MB)
  • 02 Demo - Brand Marketing.mp4 (15.8 MB)
  • 03 Demo - Contests and Promotions.mp4 (15.2 MB)
  • 04 Demo - Google Keyword Planner.mp4 (21.0 MB)
  • 05 Keyword Selection.mp4 (33.9 MB)
  • 06 Demo - Where to Use Keywords.mp4 (19.0 MB)
07 Developing Effective Content
  • 01 Content Marketing on Social Media.mp4 (70.1 MB)
  • 02 Demo - Branded vs. General Content.mp4 (16.5 MB)
  • 03 Content Development.mp4 (63.2 MB)
  • 04 Demo - Trending Content.mp4 (13.6 MB)
08 Understanding the Popular Platforms
  • 01 Understanding the Popular Platforms.mp4 (53.9 MB)
  • 02 Demo - Sample Blogs.mp4 (60.6 MB)
  • 03 Demo - Wordpress Blogs.mp4 (65.7 MB)
  • 04 Demo - Using Facebook.mp4 (207.8 MB)
  • 05 Demo - YouTube.mp4 (60.1 MB)
  • 06 Demo - Creating a Channel.mp4 (25.5 MB)
  • 07 Demo - Uploading Video.mp4 (44.3 MB)
  • 08 Demo - Google+.mp4 (82.2 MB)
  • 09 Demo - Advertising in Google+.mp4 (11.5 MB)
  • 10 Demo - LinkedIn.mp4 (109.2 MB)
  • 11 Demo - Business Side of LinkedIn.mp4 (33.1 MB)
  • 12 Demo - Twitter.mp4 (60.4 MB)
  • 13 Demo - Advertising in Twitter.mp4 (12.6 MB)
09 Launching Successful Campaigns
  • 01 Traditional Website Advertising.mp4 (72.9 MB)
  • 02 Demo - Social Media Contests.mp4 (18.2 MB)
  • 03 Demo - Online Contests.mp4 (46.5 MB)
  • 04 Social Media Documentation and Schedules.mp4 (58.1 MB)
  • 05 Demo - Editorial Calendar Tool.mp4 (35.8 MB)
  • 06 Project Management Software.mp4 (35.2 MB)
  • 07 Demo - Performance Dashboard Tool.mp4 (25.1 MB)
  • 08 Demo - Social Media Management Tool.mp4 (51.8 MB)
10 Managing the Community
  • 01 The Community Manager Role.mp4 (66.8 MB)
  • 02 Demo - Creating a Response Community.mp4 (20.4 MB)
  • 03 Importance of Voice Consistency.mp4 (27.4 MB)
  • 04 Demo - Three Personality Musts.mp4 (21.0 MB)
  • 05 Demo - Social Media to Build Community.mp4 (20.1 MB)
  • 06 Demo - Pinterest.mp4 (56.7 MB)
11 Providing Customer Service
  • 01 Organizational Customer Service.mp4 (40.3 MB)
  • 02 Demo - Examples of Feedback.mp4 (27.5 MB)
  • 03 Demo - Marketing Personas.mp4 (28.4 MB)
  • 04 Social Media Triage.mp4 (44.0 MB)
  • 05 Online versus Personal Interactions.mp4 (81.3 MB)
12 Measuring, Analyzing and Reporting
  • 01 Social Media Analytics.mp4 (66.4 MB)
  • 02 Demo - Gathering and Analyzing Statistics Related to Social Media.mp4 (19.1 MB)
  • 03 Goal Value.mp4 (51.8 MB)
  • 04 Demo - Google Analytics.mp4 (92.3 MB)
13 The Social Media Strategist Career
  • 01 The Social Media Strategist Career.mp4 (66.5 MB)

Description

Career Academy - Social Media Strategist



Details:



Career Academy - Social Media Strategist
.MP4, AVC, 500 kbps, 1280x720 | English, AAC, 128 kbps, 2 Ch | 13.3 hours | 2.69 GB
Instructor: Debbie Fierst


This course covers the path of becoming a social media strategist. Students will learn about the rise of social media, conducting and auditing market analysis, setting goals and selecting platforms, creating the social media policy and integrating marketing strategies. They will also learn about developing effective content, popular platforms, launching successful campaigns, managing the community, customer service and measuring, analyzing and reporting.


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Career Academy - Social Media Strategist

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