Conversion Rate Optimization CRO: B2B Conversion Rate CRO
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Genre: eLearning | Language: English + srt | Duration: 35 lectures (2h 43m) | Size: 1.53 GB
Growth Marketing & Conversion Rate Optimisation for B2B CRO & A/B Testing for Lead Generation Funnels, Websites, Etc
What you'll learn:
CRO
Conversion Rate Optimization
Conversion Rate Optimisation
Landing Page
Website Optimization
Email Optimization
Marketing Optimization
Growth Marketing
B2B Marketing
Requirements
Marketing Experience
Description
Learn B2B (business-to-business) conversation rate optimization (conversion rate optimisation / CRO) to maximize leads and paying customers. Optimize the entire growth marketing funnel using tactical and strategic conversion maximization approaches from a top MBA with Fortune 100 experience and master's level analytics training.
-> Real examples from my own experience in driving growth for companies of various sizes including Sony and a Google-accelerator startup