Customer 360 - How Data, AI, and Trust Change Everything (PDF)

Customer 360: How Data, AI, and Trust Change Everything (PDF)



https://DevCourseWeb.com

English | 2024 | ISBN: 1394273614 | 233 pages | PDF | 5.69 MB

Become more competitive by developing a superior customer experience through data, AI, and trust -Â and get your organization ready for AI agents like Agentforce
Customer 360: How Data, AI, and Trust Changes Everything delivers key insight and vision on using emerging technologies to delight customers and become more competitive by providing a superior customer experience. Find out why AI agents like Agentforce need a strong foundation of customer data. This book helps readers attract and engage their customers across channels and throughout their journey, from acquisition and onboarding, through service, upsell, retention, and win-back.
To demonstrate the influence and importance of these ideas, this book contains a multitude of real-world case studies from companies in a range of industries, with business models, and at various stages of digital maturity.

Readers will learn about
• Using exciting technologies like AI and GPT while building a commitment to ethical use, safety, and privacy through secure guardrails
• Getting ready to use exciting emerging technologies like AI agents and autonomous AI
• Organizing data around customers, prospects, and accounts—even if that data comes from many different sources in different formats
• Making new technologies an extension of your existing data investments so that both work better
• Choosing a strategy and implementation plan to minimize time-to-value and ensure success weighing build, buy, or partner
• Handling internal stakeholders and dealing with change in a way that benefits the business