Customer Centricity - Focus on the Right Customers for Strategic Advantage, 3rd Edition

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[ DevCourseWeb.com ] Customer Centricity - Focus on the Right Customers for Strategic Advantage, 3rd Edition
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Customer Centricity: Focus on the Right Customers for Strategic Advantage, 3rd Edition



https://DevCourseWeb.com

English | ISBN: 1613631022 | 2020 | 150 pages | PDF | 1510 KB

A powerful call to action, Customer Centricity upends some of our most fundamental beliefs about customer service, customer relationship management, and customer lifetime value.

Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong—like the coffeehouse giant Starbucks—have only recently started to figure this out



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Customer Centricity - Focus on the Right Customers for Strategic Advantage, 3rd Edition

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Customer Centricity - Focus on the Right Customers for Strategic Advantage, 3rd Edition

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