Digital Customer Experience Engineering: Strategies for Creating Effective Digital Experiences

Customer experience engineering applied to the engineering department is rare, but needed. Most companies keep support, UX, engineering, product, and CX separate. To address this gap, this book highlights roles and techniques that are proven to accelerate issue detection and prevention by 30% or more.

With the author's vast experience in tech support, he has developed techniques and skills that allow engineers to gain customer insights faster and through new and insightful sources that are within their reach. You will develop a deep understanding of the impact of issues; understand and optimize the speed of the engineering feedback loop (issue resolution time); and develop the ability to calculate the cost of the issues or customer friction to the business (in aggregate and on a case-by-case basis).

Organizations can save significant money and add additional revenue by addressing customer friction proactively in collaboration with product, engineering, and site reliability engineering (SRE) functions and reduce the average time of an issue resolution by 80%.

The cross-functional leadership, mentoring, and engineering techniques you’ll learn from this proactive stance are very valuable and teachable, and this book will show you the path forward.

What You Will Learn
Gain the techniques and tools necessary to validate customer journey success in production
Contribute to customer-centric key performance indicators (KPIs) on executive dashboards
Create meaningful insights and data points that allowed the feedback loop to be optimized and efficient


Who This Book is For
Professionals participating in the value stream of digital software engineering for the benefit of customer experiences, directly or indirectly. You may be an engineer practicing DevOps or site reliability, or you might be a product owner, UX designer, or researcher. You might be working in support and seeking for new ways to engage with your engineering teams.

Product details
ASIN ‏ : ‎ B09CGDS6CF
Publisher ‏ : ‎ Apress (August 11, 2021)
Publication date ‏ : ‎ August 11, 2021
Language ‏ : ‎ English
File size ‏ : ‎ 9313 KB
Text-to-Speech ‏ : ‎ Enabled
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 131 pages
Lending ‏ : ‎ Not Enabled