[ FreeCourseWeb.com ] Brand Identity Essentials, Revised and Expanded:100 Principles for Building Brands (True PDF)
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English | 2019 | ISBN-13 : 978-1631597084 | 235 Pages | True PDF | 56.02 MB
Brand Identity Essentials, Revised and Expanded outlines and nstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness—and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design.
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