[ FreeCourseWeb ] Design Thinking for Entrepreneurs and Small Businesses- Putting the Power of Design to Work (PDF)

[ FreeCourseWeb.com ] Design Thinking for Entrepreneurs and Small Businesses: Putting the Power of Design to Work (PDF)

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Beverly Rudkin Ingle | 2013 | ISBN: 1430261811 | English | XI, 172 pages | PDF | 5 MB
Design Thinking for Entrepreneurs and Small Businesses offers just enough theory to provide you with working knowledge of design thinking, but its value lies in the practical, proven, hands-on information that you can put to use immediately. You will learn:

• How to incorporate design thinking processes into everyday operations, and in what areas of business the approach is most valuable
• How to use the most prevalent and popular design thinking tools (like ideation, prototyping, and rapid branding) effectively
• How to use design thinking to identify and achieve your business goals and create new business models
• How to create revenue-boosting new products and services using design thinking
• How to improve the customer/user experience to create more loyal, profitable customers

By the time you've finished reading the last chapter of Design Thinking for Entrepreneurs and Small Businesses, you will not just be thinking about producing new products and services, boosting customer service, or developing new business opportunities—you'll be doing it. Best, it’ll show up in the top and bottom lines.

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