[ FreeCourseWeb.com ] Email List Building and Marketing
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Genre: eLearning | MP4 | Video: h264, 1280x720 | Audio: aac, 44100 Hz
Language: English | VTT | Size: 1.50 GB | Duration: 2 hours
What you'll learn
Create an email marketing and list building plan for your business.
Leverage the autoresponder features of your email service provider for semi-automated marketing.
Understand the fundamental strategies of email marketing.
Turn more of your leads into customers, more predictably.
Convert more customers with optimized landing pages and sales pages.
Understand the role LeadPages software can play in making the technology pieces of list building easier.
Requirements
It's expected that you have an existing business, with a product or service to sell.
You have or are willing to get an email service provider. Specific ESPs are not covered in this course - you are able to use these strategies with your choice of ESP.
A LeadPages account is recommended but is not required.
Mindmapping software, like Freemind, is recommended but is not required.
Your own website is recommended, but is not required. In fact, you can begin building your list without a website.
Description
Over the last decade, many factors of email marketing have changed.
Open rates are declining, new filtering systems are making it harder to reach people's inboxes, and it's increasingly difficult to gain attention of potential customers.
However, it's never been more important to have a strong, profitable email list building system in place for your business. Because, despite all the fly-by-night marketing channels that come and go, email marketing remains the single best pathway to share your marketing message with your audience.
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