[ FreeCourseWeb ] Fighting Churn with Data - The science and strategy of customer retention (True EPUB, MOBI)

[ FreeCourseWeb.com ] Fighting Churn with Data: The science and strategy of customer retention (True EPUB, MOBI)

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English | 2020 | ISBN-13: 978-1617296529 | 504 Pages | True (EPUB, MOBI) | 31.37 MB

The beating heart of any product or service business is returning clients. Don't let your hard-won customers vanish, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether.

Summary
The beating heart of any product or service business is returning clients. Don't let your hard-won customers vanish, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers.

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