[ FreeCourseWeb ] Key Marketing Metrics- The 50+ metrics every manager needs to know (Financial Times Series)

[ FreeCourseWeb.com ] Key Marketing Metrics: The 50+ metrics every manager needs to know (Financial Times Series)

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2008 | English | ISBN: 0273722034 | 368 pages | PDF | 9.07 MB
“ Why read Key Marketing Metrics? Because better metrics lead to better decisions, which lead to better outcomes. This book does a superb job of helping marketers, and all executives, understand which metrics to use and how to use them.”

Erv Shames, former CEO, Kraft Foods

As the old adage goes, “If you can’t measure it, you can’t manage it”. Measurable performance and accountability have become the keys to marketing success today. Key Marketing Metrics gives you an overview of the most powerful metrics you can use to measure the results of your marketing. It will help you understand the pros, the cons and the nuances of more than 50 of the most important metrics.

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