[ FreeCourseWeb.com ] Advertising on Facebook: Advanced (Released 1/2020)
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MP4 | Video: AVC, 1280x720 30 fps | Audio: AAC, 48 KHz, 2 Ch | Duration: 1h 17m
Skill Level: Advanced | Genre: eLearning | Language: English + Subtitles | Size: 197 MB
Learn about advanced techniques and powerful tools that can efficiently create and manage large numbers of Facebook ads and campaigns across different accounts and pages, and ways to target specific audiences with custom ads. Explore tools including the Facebook Pixel, Business Manager, Ads Manager, Test and Learn, and Power Editor. Learn about how to bulk upload ad images, use tags to organize campaigns, target display ads to highly qualified decision makers only, quickly make changes across multiple ads, and quickly create hundreds of custom ads. Discover tools for retargeting and remarketing to engage users who have previously interacted with a page or website, and learn about managing multiple administrators while keeping a personal account separate.
Topics include:
Using Facebook to increase sales
Setting up a business on Facebook
Setting up roles and permissions
Creating ads and campaigns
Managing ads and campaigns in bulk with Ads Manager
Managing ads and campaigns in bulk with Excel
Using the Facebook Pixel
Creating custom audiences
Creating a lookalike audience
Split testing using Test and Learn
Retargeting and remarketing
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