[ FreeCourseWeb.com ] Marketing to the Federal Government
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MP4 | Video: AVC 1280x720 | Audio: AAC 44kHz 2ch | Duration: 1 Hour | Lec: 12 | 768 MB
Genre: eLearning | Language: English
A Comprehensive Guide to a Successful Marketing Campaign
Selling to t he U.S. Government requires understanding and overcoming several hurdles.Through trial and error over 35 years I've figured it out and have condensed it her to 5 short lectures: 1. what's unique about the federal marketplace; 2. The importance of Branding; 3. Network marketing 4. How to identify and connect with decision makers using LinkedIn; and 5. Target Marketing: How to Identify a few agencies and/or primes that buy what you sell.
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