[ FreeCourseWeb.com ] Measuring the Digital World: Using Digital Analytics to Drive Better Digital Experiences
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English | ISBN: 9780134195155 | 272 pages | December 19, 2015 | EPUB | 3.27 MB
THE DEFINITIVE GUIDE TO NEXTGENERATION DIGITAL MEASUREMENT: INDISPENSABLE INSIGHT FOR BUILDING HIGH-VALUE DIGITAL EXPERIENCES!
Helps you capture the knowledge you need to deliver deep personalization at scale
Reflects today’s latest insights into digital behavior and consumer psychology
For every digital marketer, analyst, and executive who wants to improve performance
To win at digital, you must capture the right data, quickly transform it into the right knowledge,and use them both to deliver deep personalization at scale. Conventional digital metrics simplyaren’t up to the task. Now, Gary Angel shows how to reinvent digital measurement so it delivers allyou need to create richer, more compelling digital experiences.
For more than a decade, Angel has helped leading global enterprises succeed at digital. This bookreflects all he’s learned. You’ll find valuable guidance on understanding visitor intent… creatingcustomer taxonomies… digital segmentation… integrating VoC research… and using behavioralanalysis and controlled experiments to investigate what drives customer choice.
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