[ FreeCourseWeb ] Obviously Awesome- How to Nail Product Positioning So Customers Get It, Buy It, Love It

[ FreeCourseWeb.com ] Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It

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English | 2019 | ISBN: 1999023005 | 202 pages | EPUB | 2.01 MB
You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.

So what is it? April Dunford, positioning guru and tech exec, will enlighten you.

Her new book, Obviously Awesome, shows you how to find your product’s “secret sauce”—and then sell that sauce to those who crave it. Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who’s worked on dozens more), Dunford speaks with authority about breaking through the noise of a crowded market.

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