[ FreeCourseWeb.com ] Successful Email Marketing for Businesses: Use Email Marketing to Promote a Product, Service, or Brand
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MP4 | Video: AVC 1920 x 1080 | Audio: AAC 48 Khz 2ch | Duration: 00:24:05 | 1.58 GB
Genre: eLearning | Language: English
This video will explain how to use email marketing to promote a product, service, or brand. This is considered by many marketers to be the most important way to collect and nurture leads, and yet it is overlooked by a lot of individual creators and bigger businesses.
The video will explain the benefits and provide technical and big-picture advice for setting up and becoming successful. You will learn how to set up an autoresponder and add forms to collect details on your site. You will see how to encourage visitors and customers to provide their details, using squeeze pages, free incentives, sign up forms, checkout forms, and advertising. You’ll use this to build a highly targeted list which you will keep clean to avoid blacklisting. You’ll see how to write emails that get through spam filters and stand out in a crowded inbox. Finally, you’ll be able to use this direct communication to build a more engaged audience and generate more sales.
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