[ FreeCourseWeb ] Remarkable Retail - How to Win & Keep Customers in the Age of Digital Disruption

[ FreeCourseWeb.com ] Remarkable Retail: How to Win & Keep Customers in the Age of Digital Disruption

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English | May 26th, 2020 | ISBN: 1928055710 | 240 pages | EPUB | 0.89 MB
Physical retail isn't dead—but boring retail is! Remarkable Retail equips the savvy retailer with eight essential strategies to deliver a powerful customer experience.

Despite the clickbait headlines that warn of a "retail apocalypse," many brick and mortar retail brands are enjoying strong growth and profits. Others, however, are destined to become obsolete because they offer merely convenience, decent prices, or an okay shopping experience. In Remarkable Retail, industry thought leader Steve Dennis argues that retailers can no longer count on scarcity to drive sales, or settle for providing indifferent in-store experiences, because customers live online and have a wealth of choice and information at their fingertips.

In the book, Dennis unpacks the trends that are squeezing traditional stores and presents eight essential strategies for visionary retail leaders who are prepared to reimagine the customer experience in the age of digital disruption. A remarkable retailer is digitally enabled, human centered, harmonized, mobile, personal, connected, memorable, and radical.

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