[ FreeCourseWeb ] The Luxury Strategy- Break the Rules of Marketing to Build Luxury Brands, 2nd Edition

[ FreeCourseWeb.com ] The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands, 2nd Edition

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English | 2012 | ASIN: B008YUEDFG | 409 pages | EPUB/MOBI | 5 MB

The Luxury Strategy, written by two world experts on luxury branding, provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands.

By defining the differences between premium and luxury brands and products, analysing the nature of true luxury brands and turning established marketing 'rules' upside down, The Luxury Strategy has established itself as the definitive work on the essence of a luxury brand strategy.

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