[ FreeCourseWeb ] The SAGE Handbook of Service-Dominant Logic

[ FreeCourseWeb.com ] The SAGE Handbook of Service-Dominant Logic

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English | 2019 | ISBN-13: 978-1526402837 | 801 Pages | True PDF | 16.82 MB

Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods/product’ logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and social. This timely Handbook brings together chapters written by a stellar cast of expert authors from around the globe, arranged around eleven core themes, to provide a comprehensive overview of key issues, developments, debates and potential future directions for this dynamic field of study:

Part 1: Introduction and Background

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