[ FreeCourseWeb ] The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies

[ FreeCourseWeb.com ] The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies

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English | ISBN: 9781118783184 | 648 pages | 20 Feb. 2015 | EPUB | 1.96 MB
With entries detailing key concepts, persons, and approaches, The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies provides definitive coverage of a field that has grown dramatically in scope and popularity around the world over the last two decades. * Includes over 200 A-Z entries varying in length from 500 to 5,000 words, with a list of suggested readings for each entry and cross-references, as well as a lexicon by category, and a timeline * Brings together the latest research and theories in the field from international contributors across a range of disciplines, from sociology, cultural studies, and advertising to anthropology, business, and consumer behavior * Available online with interactive cross-referencing links and powerful searching capabilities within the work and across Wiley s comprehensive online reference collection or as a single volume in print

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