[ FreeCourseWeb.com ] Search Engine Optimisation (SEO) for beginners
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MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Genre: eLearning | Language: English + .srt | Duration: 37 lectures (1h 49m) | Size: 618.3 MB
Beginner Search Engine Optimisation
What you'll learn:
Search engine optimisation
Search engine results page
How search works
Search engine optimisation vs search engine marketing
Reading, indexing and retrieving
The source code
Why optimising is important
On-site vs off-site optimisation
Keywords
Content strategy
Keyword research
Content for seo
Head and long tail keywords
Branded and non- branded keywords
Keyword discovery
Keyword tools
Evaluating and focusing keywords
Optimising ux and design
Meta and title tags
Keyword tags
Alt tags: images, videos and flash
URL structure
Site structure
Directory structure
Breadcrumbs
Internal linking
Understanding links
Understanding anchor text
How search engines use links
Ranking algorithm
Backlink
Natural link building
Manual link building
Black hat seo practices
Link building
Link building tools
Evaluating your site
Social media and seo
Seo audit: content and technical
Seo manipulation and penalties
Google updates
Evolving nature of seo
Requirements
None
Description
What is search engine optimisation? Why does it carry so much importance when it comes to your marking goals and website building? Well, these are just some of the factors we will cover in this course. Furthermore, we will look at every step you can think off to get your started in your SEO efforts. We will also explore some examples using various types of companies, e-commerce, business to business, and so on. Join and stick around.
Who this course is for
Beginners
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