Linkedin - Brand Design Foundations

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[ TutGee.com ] Linkedin - Brand Design Foundations
  • Get Bonus Downloads Here.url (0.2 KB)
    • ~Get Your Files Here ! 1. Introduction
    • 01. Introduction to branding.en.srt (4.9 KB)
    • 01. Introduction to branding.mp4 (41.1 MB)
    2. History
    • 02. The origin of branding.en.srt (4.1 KB)
    • 02. The origin of branding.mp4 (37.3 MB)
    • 03. Branding before 1950.en.srt (6.2 KB)
    • 03. Branding before 1950.mp4 (52.4 MB)
    • 04. Branding 1950 to today.en.srt (4.8 KB)
    • 04. Branding 1950 to today.mp4 (43.4 MB)
    3. Definitions
    • 05. What is a brand.en.srt (4.7 KB)
    • 05. What is a brand.mp4 (42.9 MB)
    • 06. What makes a brand.en.srt (5.1 KB)
    • 06. What makes a brand.mp4 (41.9 MB)
    • 07. Why bother.en.srt (5.7 KB)
    • 07. Why bother.mp4 (49.9 MB)
    • 08. The designer's role.en.srt (5.5 KB)
    • 08. The designer's role.mp4 (48.6 MB)
    • 09. The elements of branding.en.srt (5.7 KB)
    • 09. The elements of branding.mp4 (46.9 MB)
    4. Strategy 101
    • 010. What to know.en.srt (6.4 KB)
    • 010. What to know.mp4 (52.2 MB)
    • 011. Research.en.srt (7.8 KB)
    • 011. Research.mp4 (62.6 MB)
    • 012. Interviews.en.srt (5.1 KB)
    • 012. Interviews.mp4 (42.7 MB)
    • 013. Problem-solving, part 1.en.srt (5.1 KB)
    • 013. Problem-solving, part 1.mp4 (42.8 MB)
    • 014. Problem-solving, part 2.en.srt (6.0 KB)
    • 014. Problem-solving, part 2.mp4 (51.1 MB)
    • 015. Presentation.en.srt (5.8 KB)
    • 015. Presentation.mp4 (50.2 MB)
    5. Parts
    • 016. Identity systems.en.srt (5.5 KB)
    • 016. Identity systems.mp4 (49.0 MB)
    • 017. The rules of logo design, part 1.en.srt (5.6 KB)
    • 017. The rules of logo design, part 1.mp4 (50.1 MB)
    • 018. The rules of logo design, part 2.en.srt (3.6 KB)
    • 018. The rules of logo design, part 2.mp4 (30.3 MB)
    • 019. Monogram.en.srt (4.8 KB)
    • 019. Monogram.mp4 (41.5 MB)
    • 020. Wordmark.en.srt (4.9 KB)
    • 020. Wordmark.mp4 (44.0 MB)
    • 021. Icons.en.srt (6.2 KB)
    • 021. Icons.mp4 (52.3 MB)
    • 022. Logo.en.srt (4.2 KB)
    • 022. Logo.mp4 (35.2 MB)
    • 023. Flexible identities.en.srt (5.1 KB)
    • 023. Flexible identities.mp4 (42.6 MB)
    6. Process
    • 024. Making a wordmark.en.srt (6.5 KB)
    • 024. Making a wordmark.mp4 (56.6 MB)
    • 025. Designing a monogram.en.srt (4.6 KB)
    • 025. Designing a monogram.mp4 (39.9 MB)
    • 026. Creating an icon.en.srt (5.9 KB)
    • 026. Creating an icon.mp4 (52.9 MB)
    • 027. Combining wordmarks, monograms, and icons.en.srt (5.7 KB)
    • 027. Combining wordmarks, monograms, and icons.mp4 (51.9 MB)
    7. Visual System
    • 028. The color palette.en.srt (6.2 KB)
    • 028. The color palette.mp4 (54.9 MB)
    • 029. Making a color palette.en.srt (4.8 KB)
    • 029. Making a color palette.mp4 (42.6 MB)
    • 030. Typography.en.srt (5.4 KB)
    • 030. Typography.mp4 (47.8 MB)
    • 031. Images.en.srt (7.0 KB)
    • 031. Images.mp4 (61.2 MB)
    • 032. Patterns.en.srt (5.0 KB)
    • 032. Patterns.mp4 (44.6 MB)
    • 033. Presentation.en.srt (7.4 KB)
    • 033. Presentation.mp4 (61.1 MB)
    • 034. Presenting tips.en.srt (6.7 KB)
    • 034. Presenting tips.mp4 (54.8 MB)
    8. Handoff
    • 035. The standards manual, part 1.en.srt (5.9 KB)
    • 035. The standards manual, part 1.mp4 (49.8 MB)
    • 036. The standards manual, part 2.en.srt (7.1 KB)
    • 036. The standards manual, part 2.mp4 (57.6 MB)
    • 037. Brand vision book.en.srt (5.3 KB)
    • 037. Brand vision book.mp4 (44.6 MB)
    • 038. File handoff.en.srt (5.3 KB)
    • 038. File handoff.mp4 (44.5 MB)
    9. Conclusion
    • 039. Next steps.en.srt (5.2 KB)
    • 039. Next steps.mp4 (43.3 MB)
    • Bonus Resources.txt (0.3 KB)

Description

Brand Design Foundations



https://TutGee.com

Duration: 2h 34m | .MP4 1280x720, 30 fps(r) | AAC, 48000 Hz, 2ch | 1.81 GB
Genre: eLearning | Language: English
Everyone knows the importance of great branding, but how do you build a brand from scratch? In this course, Sean Adams, professor of branding and brand identity at ArtCenter College of Design, explains branding as a process that successfully communicates a company’s unique message. Sean summarizes the history of branding, from the Stone Age through today. He explains what a brand is, the role of the designer, the elements of branding, and more. Then Sean dives into the strategy behind creating a successful brand, including research, interviews, problem solving, and presentation. Sean covers the parts that go into creating a visual identity system, then walks you through the process of creating those parts. Next, he goes over everything that goes into building the visual system, including a color palette, typography, images, patterns, and presentation. Finally, Sean explains what you will hand off to the client and offers some best practices on making handoffs go smoothly.



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Linkedin - Brand Design Foundations

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1.8 GB
seeders:0
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Linkedin - Brand Design Foundations

Torrent hash: BE68BBB9632D5F611A632991A040895E40C4B49B