Lynda.com - Google AdWords Essential Training

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07 Optimizing Your Ads
  • 01 Learning rules and guidelines for great ads.mov (83.3 MB)
  • 03 Writing great ads.mov (62.9 MB)
  • 04 Using dynamic keyword insertion (DKI).mov (55.3 MB)
  • 05 Testing your ads with a split test.mov (50.7 MB)
  • 02 Learning rules for image ads.mov (19.2 MB)
09 Understanding the Auction and Quality Score
  • 04 Addressing Quality Score issues.mov (79.8 MB)
  • 01 Understanding how the auction works.mov (63.8 MB)
  • 02 Understanding Quality Score.mov (53.4 MB)
  • 03 Identifying Quality Score issues.mov (5.1 MB)
08 Researching Keywords
  • 04 Evaluating a keyword.mov (78.4 MB)
  • 02 Understanding keyword match types.mov (69.0 MB)
  • 06 Creating ad groups from keyword research.mov (49.2 MB)
  • 03 Including negative keywords.mov (47.4 MB)
  • 01 Valuing keyword research.mov (39.0 MB)
  • 05 Using the Keyword tool.mov (16.3 MB)
01 Getting to Know AdWords
  • 05 Learning terms and definitions.mov (70.4 MB)
  • 04 Defining supported ad types.mov (58.9 MB)
  • 06 Knowing advertiser requirements.mov (50.3 MB)
  • 03 Valuing the benefits of AdWords.mov (44.4 MB)
  • 02 Understanding pay-per-click advertising.mov (37.1 MB)
  • 01 Dissecting online advertising.mov (36.0 MB)
04 Starting Your First Campaign
  • 01 Organizing campaigns and ad groups in your account.mov (62.2 MB)
  • 02 Exploring the Campaigns tab.mov (13.4 MB)
  • 03 Creating a campaign using the default options.mov (7.5 MB)
02 Getting Started
  • 01 Exploring where ads show up.mov (60.6 MB)
  • 02 Understanding the structure.mov (29.7 MB)
  • 04 Choosing between billing options.mov (4.6 MB)
  • 03 Creating an account.mov (3.6 MB)
14 Optimizing for Conversions
  • 01 Defining your goals and measuring ROI.mov (56.2 MB)
  • 02 Understanding conversion metrics and using the Conversion Optimizer.mov (13.0 MB)
13 Optimizing for Traffic
  • 04 Getting more clicks with bids.mov (55.2 MB)
  • 03 Widening the net with keywords.mov (48.6 MB)
  • 01 Understanding reach and market share.mov (32.2 MB)
  • 02 Using the Traffic Estimator.mov (5.8 MB)
16 Troubleshooting
  • 02 Diagnosing keyword problems.mov (52.8 MB)
  • 01 Using the Ad Preview and Diagnosis tool.mov (3.1 MB)
06 Creating Your First Ad Group
  • 01 Structuring ad groups in your campaign.mov (46.2 MB)
  • 03 Creating image ads and using the display ad builder.mov (10.1 MB)
  • 06 Bidding at the keyword and ad group levels.mov (9.2 MB)
  • 05 Adding keywords.mov (6.7 MB)
  • 02 Creating text ads.mov (6.0 MB)
  • 04 Understanding and creating mobile ads.mov (5.2 MB)
10 Using the Google Display Network
  • 01 Learning about the Google Display Network (GDN).mov (44.3 MB)
  • 04 Understanding CPM bidding.mov (38.7 MB)
  • 06 Remarketing with audiences.mov (10.2 MB)
  • 05 Using the Site and Category Exclusion feature.mov (9.0 MB)
  • 03 Creating a placement-targeted campaign.mov (7.2 MB)
  • 02 Evaluating your performance on the GDN.mov (5.2 MB)
11 Tracking Ad Performance
  • 05 Integrating Google Analytics with AdWords.mov (40.4 MB)
  • 02 Understanding Conversion Tracking.mov (33.7 MB)
  • 01 Understanding conversion types.mov (29.1 MB)
  • 04 Learning the basics of AdWords reports.mov (7.8 MB)
  • 03 Installing Conversion Tracking code.mov (6.4 MB)
  • 06 Importing Google Analytics goals.mov (6.0 MB)
12 Understanding Landing Pages
  • 01 Keeping people from clicking the Back button.mov (38.5 MB)
  • 02 Understanding how landing pages affect Quality Score.mov (35.4 MB)
  • 03 Testing landing pages with Website Optimizer.mov (34.2 MB)
15 Working Offline with AdWords Editor
  • 01 Understanding AdWords Editor.mov (34.8 MB)
  • 02 Using AdWords Editor.mov (21.7 MB)
17 Conclusion
  • Goodbye.mov (22.6 MB)
00 Introduction
  • 02 Getting the most from this course.mov (17.6 MB)
  • 01 Welcome.mov (15.7 MB)
05 Customizing Your Campaign Settings
  • 01 Targeting by location and language.mov (10.4 MB)
  • 03 Understanding bidding options and setting a budget.mov (10.0 MB)
  • 02 Targeting different networks and devices.mov (8.6 MB)
  • 07 Adding extension features to your text ads.mov (6.9 MB)
  • 08 Setting dates and scheduling ads.mov (6.6 MB)
  • 09 Defining ad delivery options.mov (5.2 MB)
  • 06 Showing products from your Google Merchant Center.mov (4.8 MB)
  • 05 Adding your business location.mov (4.6 MB)
  • 10 Using demographic bidding.mov (4.2 MB)
  • 04 Setting your delivery method.mov (2.4 MB)
03 Navigating the AdWords Interface
  • 01 Learning the interface.mov (7.7 MB)
  • 02 Exploring the My Account tab.mov (4.3 MB)
  • 03 Understanding the updates to the Billing tab.mov (2.2 MB)
  • Torrent downloaded from Demonoid.me.txt (0.0 KB)

Description


In Google AdWords Essential Training, author David Booth teaches how to leverage the power of paid search advertising, the most direct and measurable advertising medium in existence, using the leading platform in this space, Google AdWords. This course shows how to start using this advertising platform to reach an enormous audience of potential customers with relevant messaging and measure the ROI from their activities.

The course also provides an introduction to paid search advertising, an overview of the AdWords platform and interface, and lessons on keyword research, conversion tracking, and campaign optimization.
Topics include:

* Understanding paid search advertising terms and definitions
* Creating an account and your first campaign
* Targeting locations, languages, and other demographics
* Writing effective text ads and using image ad formats
* Making ads stand out with extensions
* Setting and managing advertising budgets
* Understanding bidding options
* Researching, organizing and adding keywords
* Understanding advertiser requirements and your quality score
* Installing conversion tracking code and integrating with Google Analytics
* Optimizing ads using dynamic keyword insertion
* Ad split testing and landing page testing
* Working with the Offline Editor



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Lynda.com - Google AdWords Essential Training

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2.1 GB
seeders:3
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Lynda.com - Google AdWords Essential Training

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