Lynda - Facebook for Business

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Files

00. Introduction
  • 01 Welcome.mp4 (7.8 MB)
01. Getting Started
  • 01 Deciding to put your business on Facebook.mp4 (16.0 MB)
  • 02 The core elements of Facebook.mp4 (7.0 MB)
  • 03 How people interact with businesses.mp4 (10.9 MB)
02. Building Your Page
  • 01 What is a Facebook page.mp4 (5.6 MB)
  • 02 Setting up your first page.mp4 (16.6 MB)
  • 03 Adding your business information.mp4 (6.7 MB)
  • 04 Adding a logo and cover image.mp4 (11.4 MB)
  • 05 Adding a call to action to your page.mp4 (7.3 MB)
  • 06 Exploring your page settings.mp4 (15.7 MB)
  • 07 Choosing a user name for your page.mp4 (10.0 MB)
  • 08 Unpublishing your Facebook page.mp4 (3.2 MB)
03. Building Your Audience
  • 01 Inviting friends to like your page.mp4 (11.7 MB)
  • 02 Importing contacts to invite.mp4 (5.4 MB)
  • 03 Sharing your page on the web.mp4 (10.3 MB)
  • 04 Paying to promote your page.mp4 (9.8 MB)
04. Activating Your Audience
  • 01 The types of Facebook posts.mp4 (11.2 MB)
  • 02 Creating a basic post.mp4 (6.9 MB)
  • 03 Adding photos and videos to your posts.mp4 (8.6 MB)
  • 04 Adding photos and videos to your page.mp4 (9.0 MB)
  • 05 Pinning and embedding posts.mp4 (9.3 MB)
  • 06 Scheduling and targeting posts.mp4 (10.5 MB)
  • 07 Editing or deleting posts.mp4 (7.3 MB)
  • 08 Best practices for posts.mp4 (8.5 MB)
05. Advanced Facebook Posts
  • 01 Creating a Facebook event.mp4 (13.4 MB)
  • 02 Creating a milestone.mp4 (7.2 MB)
  • 03 Ratings and reviews.mp4 (10.8 MB)
06. Interacting with Your Audience
  • 01 Looking at how comments work.mp4 (5.9 MB)
  • 02 Responding directly to customers.mp4 (10.7 MB)
  • 03 Moderating comments.mp4 (4.3 MB)
  • 04 Moderating users.mp4 (4.6 MB)
07. Promoting Your Business on Facebook
  • 01 Exploring paid promotion options.mp4 (5.4 MB)
  • 02 Adding a payment method to Facebook.mp4 (5.1 MB)
  • 03 Creating a boosted post.mp4 (10.8 MB)
  • 04 Creating a local awareness advertisement.mp4 (19.9 MB)
  • 05 Creating an event advertisement.mp4 (20.6 MB)
  • 06 Managing active advertisements.mp4 (12.6 MB)
08. Understanding Insights
  • 01 What are Facebook Insights.mp4 (6.5 MB)
  • 02 Reviewing the basics.mp4 (7.0 MB)
  • 03 Tracking your likes.mp4 (12.2 MB)
  • 04 Tracking the reach of your posts.mp4 (13.1 MB)
  • 05 Tracking Facebook page visits.mp4 (7.8 MB)
  • 06 Understanding individual post metrics.mp4 (8.3 MB)
  • 07 Understanding your audience through insights.mp4 (10.7 MB)
  • 08 Exporting your insights data.mp4 (4.3 MB)
09. Advanced Page Features
  • 01 Adding page administrators.mp4 (7.2 MB)
  • 02 Sending and receiving messages from your page.mp4 (6.8 MB)
  • 03 Reviewing your activity log.mp4 (5.9 MB)
  • 04 Merging two Facebook pages.mp4 (8.6 MB)
10. Managing Pages on the Go
  • 01 Exploring the Facebook Pages Manager app.mp4 (11.2 MB)
11. Integrating with Other Apps
  • 01 Linking your Twitter account with Facebook.mp4 (7.6 MB)
Conclusion
  • 01 Next steps.mp4 (5.2 MB)

Description


Lynda - Facebook for Business
480MB | English | AVC (.mp4) 1280x720 15fps | AAC 48KHz 2ch

Genre: eLearning | Level: Beginner | Released: May 27, 2015



Learn how to set up a Facebook account exclusively for business use and build out your page in a way that promotes your brand. In this series of videos, author Brad Batesole also shows how to craft and post interesting content, and identifies winning strategies for building and maintaining a thriving community of Facebook fans.

This course, revised for 2015, includes detailed information on creating ads and boosted posts, and shows how to use Facebook Insights to track your reach, page visits, and even the performance of your competitors. Brad Batesole also shows how to update your page on the go with the Facebook Pages Manager app, and tie your Facebook page to Twitter.

Topics include:


* Planning your page
* Engaging your community with status updates, photos, and video
* Creating events and scheduling posts
* Pinning and embedding posts
* Moderating comments on your page
* Creating a boosted post
* Creating advertisements
* Using Insights to track likes, post reach, page visits, and more
* Adding page administrators
* Linking to Twitter

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Lynda - Facebook for Business

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Lynda - Facebook for Business

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