Lynda - Mobile Marketing Fundamentals Tutorial

Lynda - Mobile Marketing Fundamentals Tutorial

Details:

Lynda - Mobile Marketing Fundamentals Tutorial-kEISO
3h 35m | Beginner | Jun 26, 2014
Size: 596.091 MB

Jump into the world of mobile marketing and reach customers on the go. Understand basic mobile marketing concepts and trends, develop a strategy that works for your business, and then implement and optimize the strategy following industry best practices. Mobile marketing expert Michael Becker shows how to prep your website and emails for mobile visitors, launch SMS campaigns, find development partners, advertise on mobile, and measure results.

Topics include:

- Understanding the mobile marketing purchase funnel
- Auditing your mobile readiness
- Testing your email and web performance
- Creating a strategy
- Establishing a basic mobile web presence
- Setting up a QR code program
- Building your mobile phone number database for an SMS campaign
- Planning a mobile app
- Setting up a mobile display ad campaign
- Understanding government regulations on mobile marketing

PS : If You got an error while extracting while others are working try diferent directory path in your PC. Somtimes if you got a long directory path while extracting it will giv you an error. To solve this issue , as an example just paste the tgz file in C drive and extract (just inside the C drive not with in any other folder). Hope your Understand

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