Lynda - Programmatic Advertising Foundations

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Lynda - Programmatic Advertising Foundations 02. Working with Campaigns
  • 05. Choosing auction or direct buying.mp4 (1.9 MB)
  • 01. Media types Video, display, interactive, and text ads.mp4 (2.6 MB)
  • 04. Sample data management platforms.mp4 (3.0 MB)
  • 02. Using the right ad across screens.mp4 (4.3 MB)
  • 03. How publishers and advertisers interact.mp4 (6.0 MB)
05. Acting on Audience Insights
  • 01. Attribution modeling.mp4 (2.0 MB)
  • 02. Artificial intelligence Future of segmentation and targeting.mp4 (4.0 MB)
  • 03. Auditing ad fraud and accidental clicks.mp4 (5.2 MB)
00. Introduction
  • 02. What you should know before watching this course.mp4 (2.1 MB)
  • 01. Welcome.mp4 (4.2 MB)
  • 04. Fragmentation challenges Multichannel and multiscreen.mp4 (4.8 MB)
  • 03. What is programmatic advertising.mp4 (6.5 MB)
06. Conclusion
  • 01. Next steps.mp4 (2.5 MB)
03. Targeting Methods
  • 03. Impression-based targeting.mp4 (2.7 MB)
  • 04. Geo, contextual, and behavioral targeting.mp4 (2.8 MB)
  • 02. Audience targeting.mp4 (3.3 MB)
  • 05. Remarketing and programmatic.mp4 (4.9 MB)
  • 01. Advanced targeting.mp4 (6.2 MB)
01. Basic of Programmatic Media Buying
  • 05. Programmatic ads for apps and mobile.mp4 (2.9 MB)
  • 01. Uses of programmatic advertising.mp4 (5.0 MB)
  • 04. The omnichannel programmatic approach.mp4 (5.4 MB)
  • 02. The programmatic technology stack.mp4 (7.4 MB)
  • 03. Real-time advertising RTB, DSP, and SSP explained.mp4 (8.6 MB)
04. B2B Marketing and Programmatic
  • 03. Using programmatic and AI for influencer marketing.mp4 (4.1 MB)
  • 01. B2B programmatic success with LinkedIn.mp4 (5.3 MB)
  • 02. B2B programmatic client and case examples.mp4 (7.7 MB)

Description


Released: 9/6/2017

How do you buy ads when the customer can be anywhere, at any time? Programmatic advertising automates digital media buying. By using software and algorithms to select buys, your ad placement becomes more nimble and efficient. You can be exactly where the customer is—instantly.

Here marketing expert Adriaan Brits shows members the fundamentals of programmatic advertising. Learn how to examine audience insights and pick a real-time advertising platform that can help you understand when and where to place ads. Discover how to target advertising for video, mobile, and apps, and work with LinkedIn, Facebook, and the Google Display Network. Plus, find out how to create campaigns, use advanced targeting to reach B2B decision makers, and act on valuable audience insights.
Topics include:

How programmatic advertising is used
Real-time advertising strategies
Programmatic advertising on mobile
Choosing the right media type
Choosing auction or direct buying
Choosing a targeting method
B2B marketing and programmatic ads
Using analytics and artificial intelligence
Auditing programmatic campaigns

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Lynda - Programmatic Advertising Foundations

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115.6 MB
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Lynda - Programmatic Advertising Foundations

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