Lynda - Running a Design Business - Creative Briefs [AhLaN]

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Lynda - Running a Design Business - Creative Briefs [AhLaN] 4 - 3. Clients and Creative Briefs
  • 15 - Solution - Leading a briefing session~.mp4 (36.1 MB)
  • 12 - Working with clients on creative briefs~.mp4 (14.2 MB)
  • 13 - Getting great client input~.mp4 (13.5 MB)
  • 14 - Challenge - Leading a briefing session~.mp4 (12.2 MB)
  • 16 - Challenge - Writing up your findings~.mp4 (11.2 MB)
  • 17 - Solution - Writing up your findings~.mp4 (4.1 MB)
  • Downloaded from Ahlanedu.com~.txt (1.0 KB)
  • Ex_Files_Bus_Design_CBriefs~.zip (3.4 MB)
  • Visit us at www.Ahlanedu.com~.url (0.0 KB)
    • 0 - Introduction
    • 01 - Welcome~.mp4 (13.7 MB)
    • 02 - Resource files~.mp4 (3.0 MB)
    1 - 1. Understanding Creative Briefs
    • 03 - What is a creative brief~.mp4 (9.3 MB)
    • 04 - Creative briefs as strategic tools~.mp4 (13.0 MB)
    • 05 - Client control and designer freedom~.mp4 (7.2 MB)
    • 06 - Who should write a creative brief~.mp4 (7.3 MB)
    2 - 2. Components of a Creative Brief
    • 07 - Ten things to include in a creative brief - Part one~.mp4 (13.8 MB)
    • 08 - Ten things to include in a creative brief - Part two~.mp4 (18.5 MB)
    • 09 - Creative brief development process - Part one~.mp4 (11.6 MB)
    • 10 - Creative brief development process - Part two~.mp4 (13.0 MB)
    • 11 - Review of sample creative briefs~.mp4 (11.8 MB)
  • Download - Lynda,Udemy,Skillshare,Teamtreehouse,Frontend Masters,Pluralsight,Phlearn,Coursera,Egghead,MasterClass~.txt (0.2 KB)
    • 4 - 4. Writing a Creative Brief
    • 18 - General writing tips~.mp4 (9.9 MB)
    • 19 - Aligning creative and business goals - Part one~.mp4 (16.5 MB)
    • 20 - Aligning creative and business goals - Part two~.mp4 (11.7 MB)
    5 - 5. Common Problems with Creative Briefs
    • 21 - Making briefs more readable~.mp4 (13.8 MB)
    • 22 - Being inspiring~.mp4 (8.0 MB)
    • 23 - Handling writer's block (performance anxiety)~.mp4 (8.1 MB)
    6 - 6. Using Creative Briefs
    • 24 - Designing based on a creative brief~.mp4 (14.0 MB)
    • 25 - Managing to a creative brief~.mp4 (8.3 MB)
    • 26 - Working without a creative brief~.mp4 (10.8 MB)
    7 - 7. Evaluating Creative Briefs
    • 27 - Evaluating design based on a creative brief~.mp4 (12.4 MB)
    • 28 - Measuring a creative brief's effectiveness~.mp4 (8.2 MB)
    8 - Conclusion
    • 29 - Next steps~.mp4 (11.0 MB)

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Lynda - Running a Design Business - Creative Briefs [AhLaN]






SUPPLiER.......: WWW RELEASE DATE......: 17/09/20
Uploader.......: abidmail Collector.........: abidmail

About This Courses
Released9/12/2013
Learn to write a creative brief for client-commissioned projects and ensure you have a roadmap for developing great design, in this installment of Running a Design Business. Terry Lee Stone explains what creative briefs are, what goes into them, what they look like, and how to use them throughout the project. Learn how to establish the drivers, audience, competition, message, and other critical success factors. These lessons cover interviewing, researching, drawing out consumer insights, and synthesizing all of this information into a cohesive and actionable document.
Topics include:
What is a creative brief?
Who uses creative briefs—and how?
Reviewing sample briefs
Working with clients
Soliciting good input
Developing actionable insights







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Lynda - Running a Design Business - Creative Briefs [AhLaN]

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349.3 MB
seeders:8
leechers:7
Lynda - Running a Design Business - Creative Briefs [AhLaN]

Torrent hash: 232A200C22E9A361BDE52BF3445B840F89358B3C