MailChimp Fundamentals with Virginia O'Connor

MailChimp Fundamentals with Virginia O'Connor

Details:

MailChimp Fundamentals
Size: 223MB | Duration: 1h 27m | Video: AVC (.mp4) 1280x720 15&30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Beginner | Language: English


Put the popular MailChimp email-marketing platform to work for you. MailChimp expert Virginia O'Connor helps you set up a free MailChimp account and add new or existing subscribers, and use list segments and groups to target your messaging for different types of audiences. She then shows how to use email templates to create engaging newsletters, and interpret the results that start flying in once you push Send. Because signing up subscribers is such a big part of your newsletter's success, Virginia also shows how to tailor signup forms and make them accessible via social media. Plus, she gives you tips on how to grow your lists and get subscribers to open your emails and respond to calls to action.

And if you find your subscriber list grows beyond the 2,000-address limit imposed in the free app, check out the tutorials where Virginia shows you how to upgrade to the paid version of MailChimp, which contains one of its most useful features: autoresponders.

Topics include:
Setting up a free MailChimp account
Adding and importing subscribers
Working with email templates
Sending your first email campaign with MailChimp
Viewing reports
Adding a signup form to your website
Managing subscriber lists
Improving your click and open rates
Upgrading to a paid MailChimp account



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