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Description
This downloadable kit is the by-product of years of experimentation, research and synthesizing, all packed into a hyper-condensed and easy-to-use framework.
44-page Brand Messaging Guide
Brand Messaging Workbook
Learn the positioning of your brand
Define your brand’s voice and tone
Lifetime updates
Why start with why?
Brands that are charismatic, one in which the customer feels there is no replacement for, go beyond just fulfilling the basic requirements. They tap into the deeper motivations and values of the customer.
Go beyond just the logo.
Defining your brand’s messaging means building a preferred customer journey that encompasses every customer touch point: the identity (logo), website, messaging, customer service, point of sale, signage, quality of product and service.
Attract customers with a unique identity.
A brand is defined by a person’s gut feeling about a product, service or organization. You can’t control what someone feels about your brand, but you can influence it.
Meet Our Instructor
Chris Do is an Emmy award-winning director, designer, strategist and educator. He’s the Chief Strategist and CEO of Blind, the executive producer of The Skool, and the Founder and CEO of The Futur— an online education platform that teaches the business of design to creative thinkers.
