Psychology of Gift-Giving
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English | 2023 | ISBN: 3662663929 | 182 pages | True PDF,EPUB | 2.99 MB
Gift-giving is an economically significant area of consumer behavior. For we are constantly buy gifts: for Christmas and Mother’s Day, for birth and baptism, for the start of school and exams, for engagements and weddings, for birthdays or as souvenirs. Moreover, gift-giving is a very important psychological phenomenon, based on voluntariness, but also representing a duty and requiring compliance with rules. Thus, gift giving is by no means always associated with joy, but also with stress in the search for a perfect gift and disappointment when gifts fail.
The book presents central results of psychological research on gift-giving. These provide answers to the following questions, among others
