The serial is based on the happenings of Gokuldham Society and the day-to-day life of its members. The Gokuldham society is like an ideal mix of India's social fabric. In the society, they have Gujarati, Marathi, Punjabi, South Indian, Bengali, Parsi people living together in harmony and peace.
The story mainly revolves around Jethalal Gada and his family. Jethalal is a successful businessman and runs an electronic store in Mumbai. His wife, Daya, is an uneducated, my-family-is-everything kind of woman. They have a son Tipendra (Tapu), who is smart but very naughty. Champaklal Gada, father of Jethalal is an ideal man in his late sixties, religious and often scolds Jethalal when he disrespects Daya. Daya's brother, Sundar, creates problems for Jethalal - which is often humorous.
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