The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising [PDF]

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The Adweek Copywriting Handbook The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Joseph Sugarman
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Categories:
Business\\Marketing
Year:
2006
Edition:
1
Language:
english
Pages:
360 / 363
ISBN 10:
0470051248
ISBN 13:
9780470088807
File:
PDF, 2.59 MB



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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising [PDF]

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2.6 MB
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising [PDF]

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