The Design Entrepreneur - Turning Graphic Design Into Goods That Sell (Design Field Guide)
Through case studies with designers like Dave Eggers, Maira Kalman, Charles Spencer Anderson, Seymour Chwast, Jet Mous, Nicholas Callaway, Jordi Dur?, and over thirty more from the United States and Europe, this book explores the whys, hows, and wherefores of the conception and production processes. The design entrepreneur must take the leap away from the safety of the traditional designer role into the precarious territory where the public decides what works and what doesn’t. This is the book that shows how that is accomplished.
The Design Entrepreneur: Turning Graphic Design Into Goods That Sell (Design Field Guide)
Rockport | Steven Heller, Lita Talarico | 2008 | HQ PDF | ISBN: 159253421X | 241 pages | 111 Mb
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