The Innovation Playbook

The Innovation Playbook



The Innovation Playbook
Wiley | 2010-10-12 | ISBN: 047063796X | 256 pages | PDF | 2.3 MB
A complete roadmap to a revolution in business excellence founded on innovation Author and successful innovator Nicholas Webb believes we need


a revolution in business excellence founded on innovation. In The Innovation Playbook, you will learn why innovations fail, the five rules of customer connectivity, the power of "real open" innovation and customer co-creation, the secret formula for reducing product and market risk, the magic of Future-casting, and so much more

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