The Marketing Mix Master the 4 Ps of marketing

Master the 4 Ps of marketing

This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time.

In 50 minutes you will be able to

• Launch a new product or test an existing marketing strategy
• Understand the 4 Ps of the marketing mix and use them to attract your target market
• Analyze case studies of well-known companies to see how the marketing mix operates in real life