Description
THE 2nd EDITION of THE PMDR is NOW AVAILABLE: Go to: bit.ly/PMDR2
If you loved the first edition of The Product Manager’s Desk Reference – You’ll want to get a copy of the 2nd edition. The Product Manager’s Desk Reference 2nd Edition greatly expands on the body of knowledge, with new tools, graphics, and emphasis on areas that include:
The role of the product manager and how he or she engages cross-functionally
How the complexity of global teams can be made easier
An updated Product Management Life Cycle Model that includes “discovery and innovation”
Expanded focus on product design and definition, including the use of prototypes and early designs to engage customers and to get to market sooner!
Improved methods to help you garner market insights and influence strategy
Amplified focus on managing the business and financial performance of your products
Use of storytelling to gain support and lead teams
New career development tools
“The Product Manager’s Desk Reference is outstanding in covering the breadth of the tasks and thought processes involved in product and innovation management.”
-George Castellion, SSC Associates
“Every product manager will greatly benefit from having this reference manual in their office as they live through the exciting twists and turns of product management.”
-David Anderson, Managing Director, B2B Channels, United Airlines
“An excellent tool for beginners and experts alike. Steven Haines’s practical experience and knowledge shine through at every step.”
-David Rosshirt, Director of Product Management, First Data International
“From now on, this book will stand as an important reference point for all product management teams.”
-Mark Elliott, Vice President Product Management, Smiths Detection
“The Product Manager’s Desk Reference is the book all product managers have been waiting for. It is concise, to the point, and comprehensive.”
-Jeff Anderson, Senior Vice President Product Management, Franklin Covey
“Steven Haines covers this multifaceted topic in a systemic manner that makes the book easy to navigate. His groundbreaking proposal that Product Management become a formal disciple is an accurate reflection of the acute need for these skills in the business community.”
-Dan O’Day, Senior Director Product Management, Thomson Reuters
