Udacity | Marketing Analytics (BETA) v1.0.0 [FCO]

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NANODEGREE PROGRAM–nd028

Become a Marketing Analyst

Gain foundational data skills applicable to marketing. Collect and analyze data, model marketing scenarios, and communicate your findings with Excel, Tableau, Google Analytics, and Data Studio.

• ESTIMATED TIME 3 Months

At 5 hrs/week

• ENROLL BY August 14, 2019

Get access to classroom immediately on enrollment

• PREREQUISITES

No Prerequisites

What You Will Learn

DOWNLOAD SYLLABUS

SYLLABUS

Introduction to Marketing Analytics

In this program, you’ll learn foundational data skills, gain an in-depth understanding of Google Analytics and marketing analytics. You’ll learn to analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau.

4 months to complete

PREREQUISITE KNOWLEDGE

No prerequisites .

• Introduction to Data Analysis

Learn how to use statistics and visuals to find and communicate insights. Develop Excel skills to manipulate, analyze, and visualize data in a spreadsheet. Build Excel models to analyze possible business outcomes.

INTERPRET A DATA VISUALIZATIONANALYZE SURVEY DATA

• Data Visualization

Learn to apply design and visualization principles to create impactful data visualizations, build data dashboards, and tell stories with data.

STORYTELLING WITH DATABUILD DATA DASHBOARDS

• Google Analytics

In this course you’ll acquire in-depth knowledge of Google Analytics, as you learn to use advanced reporting techniques, analyze and optimize results, build fluency with Data Studio, and produce actionable insights that power significant business growth.

ADVANCED DISPLAYS, SEGMENTS & VIEWSNAVIGATING, REPORTS, & DASHBOARDS

• Marketing Analytics

In this course you will learn about a wide range of marketing and business metrics, and how to evaluate the growth and health of your marketing efforts.

CRAFTING AN ANALYTIC BRIEFCREATE A CAMPAIGN REPORT

NEED TO PREPARE?

You will need a Gmail account to use Google Analytics and Data Studio .

$70B

spent on digital marketing in U.S.

Learn with the best

Brad Batesole - MARKETING EXECUTIVE
Josh Bernhard - DATA SCIENTIST AT NERD WALLET
Dana Sheahen - CONTENT DEVELOPER
Mat Leonard - CONTENT DEVELOPER
Anke Audenaert - INSTRUCTOR

GET STARTED WITH

[b]Marketing Analytics[b]

LEARN
Learn the fundamentals of analyzing marketing data.

AVERAGE TIME
On average, successful students take 3 months to complete this Nanodegree program.

BENEFITS INCLUDE

• Real-world projects from industry experts
• 1-on-1 technical mentor
• Personal career coach & career services.