Udemy - Conversion Tracking For Digital Marketing In 2021

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[ CourseHulu.com ] Udemy - Conversion Tracking For Digital Marketing In 2021
  • Get Bonus Downloads Here.url (0.2 KB)
  • ~Get Your Files Here ! 1 - UTM Parameters what are they and how to use them
    • 1 - UTM Parameters explained English.srt (9.4 KB)
    • 1 - UTM Parameters explained.mp4 (54.9 MB)
    • 2 - Setting up UTM Parameters English.srt (12.0 KB)
    • 2 - Setting up UTM Parameters.mp4 (66.9 MB)
    • 3 - Tracking UTMs in GA English.srt (9.7 KB)
    • 3 - Tracking UTMs in GA.mp4 (83.2 MB)
    • 4 - Value Track Parameters English.srt (6.1 KB)
    • 4 - Value Track Parameters.mp4 (31.8 MB)
    2 - Tracking Pixels & Conversion Tracking
    • 5 - Information on the facebook tracking pixel.txt (0.1 KB)
    • 5 - Understanding Tracking Pixels English.srt (2.7 KB)
    • 5 - Understanding Tracking Pixels.mp4 (16.9 MB)
    • 6 - Facebook Conversion Tracking English.srt (22.5 KB)
    • 6 - Facebook Conversion Tracking.mp4 (137.8 MB)
    • 7 - Linkedin conversion Tracking English.srt (6.9 KB)
    • 7 - Linkedin conversion Tracking.mp4 (53.0 MB)
    • 8 - Adding Pixels to your Website English.srt (9.4 KB)
    • 8 - Adding Pixels to your Website.mp4 (75.8 MB)
    3 - Google Analytics for AdWords Managers
    • 10 - Linking Google Analytics & Google Ads English.srt (2.5 KB)
    • 10 - Linking Google Analytics & Google Ads.mp4 (15.6 MB)
    • 11 - Understand Google Ads Reports within Google Analytics English.srt (1.7 KB)
    • 11 - Understand Google Ads Reports within Google Analytics.mp4 (16.0 MB)
    • 12 - GA Conversion Tracking & Goal Setup English.srt (8.4 KB)
    • 12 - GA Conversion Tracking & Goal Setup.mp4 (54.4 MB)
    • 13 - Remarketing Segments in GA English.srt (16.2 KB)
    • 13 - Remarketing Segments in GA.mp4 (99.5 MB)
    • 14 - Attribution Models in Google Analytics English.srt (9.2 KB)
    • 14 - Attribution Models in Google Analytics.mp4 (50.3 MB)
    • 9 - The Advantages of Linking Google Analytics with AdWords English.srt (5.4 KB)
    • 9 - The Advantages of Linking Google Analytics with AdWords.mp4 (27.5 MB)
    4 - Call Tracking
    • 15 - Introduction to Call Tracking English.srt (7.9 KB)
    • 15 - Introduction to Call Tracking.mp4 (28.1 MB)
    • 16 - How does call tracking work & key benefits English.srt (9.3 KB)
    • 16 - How does call tracking work & key benefits.mp4 (44.8 MB)
    • 17 - Avanser Call Tracking.txt (0.0 KB)
    • 17 - Avanser Walkthrough English.srt (3.4 KB)
    • 17 - Avanser Walkthrough.mp4 (29.1 MB)
    • 18 - Integrating Call Tracking with Google Analytics English.srt (8.1 KB)
    • 18 - Integrating Call Tracking with Google Analytics.mp4 (63.6 MB)
    5 - 3rd Party Landing Page Tracking
    • 19 - Tracking integration for landing pages English.srt (12.7 KB)
    • 19 - Tracking integration for landing pages.mp4 (93.9 MB)
    6 - Google Tag Manager GTM
    • 20 - What is Google Tag Manager English.srt (6.3 KB)
    • 20 - What is Google Tag Manager.mp4 (24.5 MB)
    • 21 - Review of GTM interface and Setting up GTM English.srt (5.1 KB)
    • 21 - Review of GTM interface and Setting up GTM.mp4 (33.1 MB)
    • 22 - Adding Tracking with Tags in GTM English.srt (10.4 KB)
    • 22 - Adding Tracking with Tags in GTM.mp4 (64.3 MB)
    • 23 - Google Tag Assistant Debugging Tracking Issues English.srt (4.2 KB)
    • 23 - Google Tag Assistant Debugging Tracking Issues.mp4 (35.6 MB)
    • 24 - Event Tracking with GTM English.srt (19.0 KB)
    • 24 - Event Tracking with GTM.mp4 (131.8 MB)
    • 25 - Event Tracking Reports in Google Analytics English.srt (6.9 KB)
    • 25 - Event Tracking Reports in Google Analytics.mp4 (61.3 MB)
    7 - Dashboarding & Reporting with Google Data Studio
    • 26 - A concise introduction to Google Data Studio English.srt (6.9 KB)
    • 26 - A concise introduction to Google Data Studio.mp4 (18.9 MB)
    • 27 - GDS Similar Products in the Marketplace English.srt (8.4 KB)
    • 27 - GDS Similar Products in the Marketplace.mp4 (56.4 MB)
    • 28 - GDS Pros & Cons English.srt (3.5 KB)
    • 28 - GDS Pros & Cons.mp4 (8.6 MB)
    • 29 - Part 1 Working with a Google Data Studio Template Feature Overview English.srt (8.2 KB)
    • 29 - Part 1 Working with a Google Data Studio Template Feature Overview.mp4 (46.0 MB)
    • 30 - Part 2 Working with a GDS Template Connecting Data Sources English.srt (2.8 KB)
    • 30 - Part 2 Working with a GDS Template Connecting Data Sources.mp4 (15.7 MB)
    • 31 - Part 3 Working with GDS Dimensions Metrics & Filters English.srt (9.4 KB)
    • 31 - Part 3 Working with GDS Dimensions Metrics & Filters.mp4 (54.6 MB)
    • 32 - Part 4 Working with GDS the Toolbar English.srt (13.2 KB)
    • 32 - Part 4 Working with GDS the Toolbar.mp4 (98.6 MB)
    • 33 - Part 5 Working with GDS calculated fields Advanced English.srt (5.1 KB)
    • 33 - Part 5 Working with GDS calculated fields Advanced.mp4 (29.5 MB)
    • 34 - GDS Sharing Options English.srt (8.0 KB)
    • 34 - GDS Sharing Options.mp4 (52.9 MB)
    • 35 - Data Studio Templates.txt (0.0 KB)
    • 35 - datastudiotemplatescom A Marketplace for Templates English.srt (5.9 KB)
    • 35 - datastudiotemplatescom A Marketplace for Templates.mp4 (57.2 MB)
    • Bonus Resources.txt (0.4 KB)

Description

Conversion Tracking For Digital Marketing In 2021



https://CourseHulu.com

Last updated 2/2020
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.79 GB | Duration: 3h 23m

A comprehensive guide to correctly implementing tracking and analytics for all your digital marketing campaigns

What you'll learn
Understand what UTM Parameters are & how to use them and track campaigns properly
Setup conversion tracking for all the major advertising platforms - Google, Facebook, Linkedin and more
Understand what Google Tag Manager is and how to use it for better pixel tracking and event tracking setup
Learn how to track specific events like button clicks on your site rather then just page views and destination url's
Utilise current marketing budgets better with better tracking systems
Gain a thorough understanding of Google Analytics specifically geared towards tracking marketing campaigns
Learn about tracking for landing pages
Learn how to install ecommerce tracking and enhanced ecommerce tracking for Google Analytics
An in-depth look at call tracking and the advantages it brings
Requirements
Minimum experience with digital marketing platforms
Description
** Last Update Feb 28th 2021 **The best course for digital marketers that want to fully understand conversion tracking! 7 Sections, 35 videos and over 3.5 hours worth of in-depth, hands on training. From the theory all the way through to practice, move from beginner & intermediate through to expert.Course Overview:Whether you are a beginner starting a new campaign or a seasoned marketing professional, this course caters for you. The course is broken into components discussing different aspects of conversion tracking and analytics. The course shows you how to setup tracking according to best practice and use tracking to analyse marketing campaigns. We discuss aspects of tracking in general as well as looking at particular tools and advertising platforms. These includes: Google Ads, Facebook Ad Manager, LinkedIn Ads, Google Analytics, Google Tag Manager, Unbounce landing pages, Avanser Call Tracking and more. The course is recorded inside the actual marketing platforms and tools, walking you through how to setup everything you need. After completing the course you will already have setup all your tracking according to best practice as I walk you through it during the course. After completion you will also have a thorough understanding of different tracking techniques and options available to you.Course topics include but are not limited to:UTM Parameters: what are they, how to setup and track in Google Analytics - walkthroughTracking Pixels: Facebook & LinkedIn tracking pixel installation walkthrough including custom conversions and custom audience setupGoogle Tag Manager: Adding tags and event tracking with GTMGoogle Analytics for Google Ads: An indepth look at how Google Analytics can support Google Ads practiceLanding Page Tracking: Tracking setup for landing pagesCall Tracking: A thorough understanding of how call tracking works, the advantages and a look inside Avanser.What Students Are saying:Gerardo Calvo (July, 2020) wrote: "Great tips and examples. Fast, efficient and to the point."Stefan Mach (22nd Jan, 2020) wrote: "Definitely takes something that at first appears mysterious and makes it easy to understand and implement."Anestis Kalligas (August, 2019) wrote:"He is one of the best in depth instructors i have seen. He is an advanced instructor with a lot of gold info to learn. Clear voice. He brings to a next level this imprortant topic. Thank you for sharing your knowledge"George Maser (June 2019) wrote:"...This course provided an insight into Google Analytics, Google Adwords, Google Tag Manager and how it works with FB and LI platforms. Twitter was not mentioned or Pinterest. Tracking Landing pages and Buttons and ATC and Purchase was covered. Very Nice Course. I am going to take it again. Data Studio is new to me."Federico (May 2019) wrote:"Very good match with what I was looking for so far, thanks!"Kara Fidd (March 2019) wrote:"Super helpful-- I'm already learning so much after just the first lesson!"Wojciech Idzikowski (Jan 2019) wrote:"Everything is well done. The narration - lector. Speed of the lessen. The way author choose topics. Congratulations"About Mark: Mark has over 10 years experience running digital marketing campaigns for clients. He has worked for SME's as well as major blue chip clients in Australia and worldwide.

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Udemy - Conversion Tracking For Digital Marketing In 2021


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Udemy - Conversion Tracking For Digital Marketing In 2021


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