Growth Marketing Strategy: Master Growth with the Funnel
https://CourseBoat.com
Instructors: Lloyd Alexander
7 sections • 62 lectures • 1h 56m total length
Video: MP4 1280x720 44 KHz | English + Sub
Updated 2/2022 | Size: 400 MB
Learn how to grow any business systematically. Acquire, retain, and monetize customers like top Silicon Valley startups.
What you'll learn
How to use the funnel framework to systematically approach growth problems
How to identify the biggest opportunities that will grow your business today
How to break down business goals into actionable inputs that you can impact now
Methods for increasing traffic, retaining customers, and driving revenue
How to analyze viral growth and build a powerful referral program
How to create a spreadsheet model to predict future business growth
Quantitative research methods such as cohort analysis and user segmentation
Qualitative research methods for understanding customer behavior
How to calculate important business metrics like CAC, LTV, and payback period
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Requirements
A desire to learn how growing a business works — whether you’re a marketer, product manager, founder, or engineerThis is a foundational growth marketing course, so no previous experience is necessary