Udemy - Market Segmentation
https://CourseLala.com
Instructors: Management Study Guide
1 section • 13 lectures • 53m total length
Video: MP4 1280x720 44 KHz | English + Sub
Updated 12/2021 | Size: 317 MB
Setting market objectives and strategies
What you'll learn
Preparing for market segmentation
Scope of Segmentation
Portraying how a market works and identify decision-makers
Developing a representative sample of different decision-makers
Requirements
No prior knowledge is required
Description
“Market Segment is the process of splitting customers, or potential customers, in a market into different groups, or segments”. Customers, therefore segment themselves and what the company must focus on and understand the needs that customers are seeking to satisfy and, in doing so, understand the motivation that drive the choices made by customers. The problem with segmenting markets according only to the product or services offered, or the technology type is that in most markets, many different types of customers buy or use the same products or services.
Variables such as sex, age, lifestyle and so on, when used to define segments, are by implication claiming, for e.g., that every 30-35 years old will respond to the same proposition. Rather like graphics, segment based on geo-graphic areas, however tightly defined, assumes that everyone in a predetermined area can be expected to react to a particular offer in exactly the same way
