Udemy - Professional Certificate in Digital Strategy and Planning

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[GigaCourse.com] Udemy - Professional Certificate in Digital Strategy and Planning 1. Digital Ecosystem
  • 1. Welcome on board!.mp4 (5.8 MB)
  • 1. Welcome on board!.srt (0.9 KB)
  • 10. Content Funnels TOFU.mp4 (22.0 MB)
  • 10. Content Funnels TOFU.srt (4.4 KB)
  • 11. Content Funnels MOFU.mp4 (17.9 MB)
  • 11. Content Funnels MOFU.srt (3.7 KB)
  • 12. Content Funnels BOFU.mp4 (16.7 MB)
  • 12. Content Funnels BOFU.srt (4.4 KB)
  • 13. In Conclusion.mp4 (19.5 MB)
  • 13. In Conclusion.srt (4.0 KB)
  • 2. Digital ecosystem - Websites.mp4 (43.2 MB)
  • 2. Digital ecosystem - Websites.srt (7.2 KB)
  • 3. Digital ecosystem - Landing pages.mp4 (37.0 MB)
  • 3. Digital ecosystem - Landing pages.srt (6.4 KB)
  • 4. Blogging Platforms & Social Microblogging.mp4 (37.2 MB)
  • 4. Blogging Platforms & Social Microblogging.srt (5.6 KB)
  • 5. Other Must-Have Digital Tools.mp4 (50.7 MB)
  • 5. Other Must-Have Digital Tools.srt (8.4 KB)
  • 6. Customer Journey - Lead Magnet.mp4 (25.9 MB)
  • 6. Customer Journey - Lead Magnet.srt (5.9 KB)
  • 7. Customer Journey - Initial Offer.mp4 (19.1 MB)
  • 7. Customer Journey - Initial Offer.srt (4.6 KB)
  • 8. Customer Journey - Core Offer.mp4 (20.4 MB)
  • 8. Customer Journey - Core Offer.srt (4.8 KB)
  • 9. Upsells, Downsells, Cross-Sells.mp4 (18.2 MB)
  • 9. Upsells, Downsells, Cross-Sells.srt (4.5 KB)
2. Market Research
  • 1. Get Started with Market Research.mp4 (25.4 MB)
  • 1. Get Started with Market Research.srt (3.5 KB)
  • 10. Side by Side Analysis.mp4 (14.2 MB)
  • 10. Side by Side Analysis.srt (2.9 KB)
  • 2. Types of Market Research.mp4 (24.7 MB)
  • 2. Types of Market Research.srt (5.7 KB)
  • 3. Identify the problem.mp4 (23.0 MB)
  • 3. Identify the problem.srt (5.7 KB)
  • 4. Establish survey goals.mp4 (18.3 MB)
  • 4. Establish survey goals.srt (5.7 KB)
  • 5. How to write survey questions.mp4 (25.1 MB)
  • 5. How to write survey questions.srt (6.6 KB)
  • 6. Avoid unwanted results.mp4 (18.5 MB)
  • 6. Avoid unwanted results.srt (4.2 KB)
  • 7. Choose a delivery tool.mp4 (32.0 MB)
  • 7. Choose a delivery tool.srt (6.7 KB)
  • 8. Identify Your Competitors.mp4 (11.3 MB)
  • 8. Identify Your Competitors.srt (3.2 KB)
  • 9. Competitor Analysis.mp4 (29.1 MB)
  • 9. Competitor Analysis.srt (6.4 KB)
3. Research Your Target Market
  • 1. Welcome on board!.mp4 (6.8 MB)
  • 1. Welcome on board!.srt (1.2 KB)
  • 10. Certificate Instructions.html (0.7 KB)
  • 2. Benefits of Having Customer Avatars.mp4 (24.8 MB)
  • 2. Benefits of Having Customer Avatars.srt (5.2 KB)
  • 3. How to Profile Customer Avatars.mp4 (31.0 MB)
  • 3. How to Profile Customer Avatars.srt (7.2 KB)
  • 4. How to Collect Data.mp4 (24.1 MB)
  • 4. How to Collect Data.srt (4.7 KB)
  • 5. Dive Deep Into Customer Avatars.mp4 (53.3 MB)
  • 5. Dive Deep Into Customer Avatars.srt (7.8 KB)
  • 6. Put it Into Work.mp4 (27.7 MB)
  • 6. Put it Into Work.srt (6.0 KB)
  • 7. Create Avatar Focused Content.mp4 (42.2 MB)
  • 7. Create Avatar Focused Content.srt (6.4 KB)
  • 8. Case Study.mp4 (45.8 MB)
  • 8. Case Study.srt (5.3 KB)
  • 9. In Conclusion.mp4 (2.3 MB)
  • 9. In Conclusion.srt (0.5 KB)
4. BONUS 1 Buyer Intelligence
  • 1. Introduction to Buyer Intelligence Course!.mp4 (74.1 MB)
  • 1. Introduction to Buyer Intelligence Course!.srt (12.6 KB)
  • 2. Research Competition.mp4 (89.1 MB)
  • 2. Research Competition.srt (10.4 KB)
  • 3. Alexa Basics of Profiling.mp4 (55.1 MB)
  • 3. Alexa Basics of Profiling.srt (10.3 KB)
  • 4. Gathering More Insights.mp4 (63.0 MB)
  • 4. Gathering More Insights.srt (9.9 KB)
  • 5. Media Kits.mp4 (53.4 MB)
  • 5. Media Kits.srt (7.3 KB)
  • 6. A Typical Day.mp4 (140.5 MB)
  • 6. A Typical Day.srt (15.2 KB)
  • 7. Media Mapping.mp4 (58.1 MB)
  • 7. Media Mapping.srt (6.3 KB)
  • 8. Buying Habits.mp4 (110.9 MB)
  • 8. Buying Habits.srt (12.8 KB)
5. BONUS 2 Local Marketing
  • 1. Introduction to Local.mp4 (86.7 MB)
  • 1. Introduction to Local.srt (8.4 KB)
  • 10. Outsourcing.mp4 (19.5 MB)
  • 10. Outsourcing.srt (3.3 KB)
  • 2. Low Hanging Fruit.mp4 (50.4 MB)
  • 2. Low Hanging Fruit.srt (10.2 KB)
  • 3. Pinpointing Client Needs.mp4 (86.4 MB)
  • 3. Pinpointing Client Needs.srt (13.6 KB)
  • 4. Getting Clients.mp4 (119.9 MB)
  • 4. Getting Clients.srt (19.2 KB)
  • 5. Convert HTML to Wordpress.mp4 (52.2 MB)
  • 5. Convert HTML to Wordpress.srt (8.3 KB)
  • 6. Template Design.mp4 (44.9 MB)
  • 6. Template Design.srt (6.4 KB)
  • 7. Local Search Engine Friendly Content.mp4 (46.7 MB)
  • 7. Local Search Engine Friendly Content.srt (8.3 KB)
  • 8. Wordpress Plugins.mp4 (70.0 MB)
  • 8. Wordpress Plugins.srt (11.4 KB)
  • 9. Live Example.mp4 (52.7 MB)
  • 9. Live Example.srt (5.6 KB)
6. Practical Material Market Research in Depth
  • 1. Introduction to the course.mp4 (20.1 MB)
  • 1. Introduction to the course.srt (8.3 KB)
  • 10. Find the Chatter.mp4 (27.8 MB)
  • 10. Find the Chatter.srt (2.6 KB)
  • 2. What are you selling.mp4 (8.2 MB)
  • 2. What are you selling.srt (3.4 KB)
  • 3. Different Markets.mp4 (10.2 MB)
  • 3. Different Markets.srt (4.9 KB)
  • 4. Data Mining.mp4 (56.8 MB)
  • 4. Data Mining.srt (5.3 KB)
  • 5. Start Research.mp4 (67.7 MB)
  • 5. Start Research.srt (8.4 KB)
  • 6. Finding Market Trends.mp4 (20.8 MB)
  • 6. Finding Market Trends.srt

Description

Udemy - Professional Certificate in Digital Strategy and Planning



Description

In marketing, a digital ecosystem is a detailed vision of how all digital and social assets of a brand interconnect and interact. When managing multiple platforms, it's important to understand how they will all work together to achieve the brand's goal.

So, in this course we will look at different platforms and funnels:

Platforms: Website, Landing Pages, Blog, Must Have Tools for any business
System: Lead Magnets, Tripwires, Core offer, Upsell, Downsells, Cross-sells
Funnel: Top of funnel TOFU, Mid of funnel MOFU, a bottom of funnel BOFU
Market & Niche Research, Competitor Research
Target Audience Research & Customer Avatar Creation

Professional Certificate in Digital Strategy and Planning In order to be successful online, you need to learn these tools and techniques. I wish you a happy learning!

Created by iMarketer School LONDON
Last updated 4/2020
English
English [Auto-generated]



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Udemy - Professional Certificate in Digital Strategy and Planning

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Download torrent
2.4 GB
seeders:6
leechers:6
Udemy - Professional Certificate in Digital Strategy and Planning

Torrent hash: AAEE3723CA5724C165CE93DB8CFF24968B7E93A0