Using Communication Theory - An Introduction to Planned Communication Ed 2

Using Communication Theory: An Introduction to Planned Communication Ed 2



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English | ISBN: 141294838X | 2008 | 312 pages | EPUB | 2 MB

"There is nothing so practical as a good theory" - Kurt Lewin
What does theory have to do with the practice of communication? Communication planning is used daily by thousands of people: public relations practitioners, technical writers, information campaigners, advertising professionals, organization consultants, educators, health communicators and more. Without a solid understanding of communication theory, practitioners have difficulty getting their messages heard though all the noise.
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