Visual Communication - Insights and Strategies

Visual Communication: Insights and Strategies



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English | 2021 | ISBN: ‎ 1119226473, 978-1119226475 | 339 pages | True PDF | 36.71 MB

Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers
Visual Communication: Insights and Strategies explores visual imagery in advertising, news coverage, political discourse, popular culture, and digital and social media technologies. It is filled with insights into the role of visuals in our dynamic social environment and contains strategies on how to use them.
The authors provide an overview of theoretically-informed literacy and critical analysis of visual communication and nstrate the ways in which we can assess and apply this knowledge in the fields of advertising, public relations, journalism, organizational communication, and intercultural communication. This important book:

Reveals how to analyze visual imagery
Introduces a 3-step process, Research-Evaluate-Create, to apply the knowledge gained
Combines research, theory, and professional practice of visual communication