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When Talent Isn't Enough: Business Basics for the Creatively Inclined by Kristen Fischer PDF
Many creative professionals focus too much on their artistic abilities and too little on their business interests. In When Talent Isn't Enough, copywriter and journalist Kristen Fischer offers powerful strategies and practical stories from some of today's most prominent creative leaders to help you thrive. The result: an easy-to-read guide that covers all aspects of launching and managing a successful business for any creative entrepreneur or solo practitioner.
When Talent Isn't Enough offers savvy and easy-to-apply business advice for writers, designers, and artists who want to:
Run a profitable, fulfilling business
Market themselves alongside seasoned pros, in-house talent and established agencies
Understand the legalities of doing business
Spearhead hassle-free accounting and bookkeeping practices
Overcome challenging situations with clients
Embrace self-promotion as a solo professional
Cultivate lasting client partnerships
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